Decjuba S/S 2011/12 Product Launch @ Lot 4

Australian-based label and women's fashion brand Decjuba, has appeal that stems from styling that is both fashion forward and functional, and Wednesday night's product launch preview for their upcoming collection (due to hit stores in the coming week), was no exception. 

Host and celebrity stylist Amber Renae guided the Decjuba team, fashionista's and guests through a series of affordable key looks and colours for a 'go-to' effortless, everyday spring/summer wardrobe. A mix of gorgeous neutral shades with prints and hits of pop colour were demonstrated by models with lush accessories, working seasonal basics with highlighted pieces, to help make the transition from our cooler months to the warmer months easily achievable. The highlight would undoubtedly be the versatility of simply turning a gorgeous Aztec printed scarf into a cape, and not to forget the Decjuba gift voucher, one-on-one style makeover, and Endota spa package that was up for grabs on the night, whilst we sipped on the refreshing summer tastes of Capi soda and bubbly.....xx

Loving these statement block colours x

Transforming the aztec scarf....

...into a gorgeous cape

Teaming a lightweight knit w a floaty summer maxi and wedges

Rocking a 70's inspired lace dress with oversized sunnies

 

The amazingly successful and talented Decjuba Managing Director Tania Austin w Celebrity stylist and host Amber Renae

Getting a closer look at the collection

Fashion friends Loren Arthur from Capi Soda and Irish Rivera from Stylezilla

Sign up instore for a further 10% off purchases

Me with the lovely Amber Renae

The Decjuba website is launching on the 10th of September with an online store to follow soon after. You can also sign up for a loyalty card instore to receive further discounts, and join the Decjuba Facebook page to be the first to hear of VIP events, news, trends and collection launches xx

Website Coming soon.....here

Facebook: Decjuba visit 'notes' tab for store locations

Check out Amber Renae-stylist and Capi Soda

for your next function/event

TRIMÄPEE

So it may as well be said, I like to support amazing home grown talent, by recognising not only the growth of up-and-coming designers, but by boasting the well established labels that have a cult following within the Australian community too. For my friends and followers from overseas that haven't been fortunate enough to come 'down under', I wish to open your eyes to the sophisticated, chic and cutting-edge developments of our fashionable city life....Forget 'skippy', 'uluru' and 'throwing shrimps on the barbie', our city produces some of the best art, music, cuisine, fashion, performance, design and ideas in the world....and the Trimapee label (said; Trim-mar-pea) is the brainchild development by amazing design creators Mario-Luca Carlucci and Peter Strateas. 

Having studied Industrial design and Communication design, it was the intrigue and exploration of the human form that turned the collaboration of mainly sculptured art into the birth of a small menswear collection, by the self-trained designers. Today, Trimapee has extended its products to womenswear, hand-made shoes, bags and accessories.      

New range leather jackets instore made-to-measure

Trimapee boys spotted at LMFF w Jenny Bannister

Utilising black as the main colour palette, (defending Melbourne's temperamental weather trends), Trimapee is far from mainstream fashion, with each well constructed garment speaking volumes of character that is designed for the unique, confident individual willing to explore shapes, textures and expressions. The Trimapee pop up shop 'Unfinished Sympathy' at GPO is closing in 2 weeks. The good news is all the stock is on sale with up to 80% off, and with these directions, there's no excuse not to get into Level 1, 350 Bourke St Melbourne 3000 xx

Images courtesy of trimapee.blogspot.com

CHECK OUT http://trimapee.blogspot.com/
STORES
E: STORE@TRIMAPEE.COM              
QV - MELBOURNE CBD
CUBICAL CONFESSIONS
30-32 JANE BELL LANE 
MELBOURNE VIC 3000 
P: 03 9650 9004 
GPO - MELBOURNE CBD
UNFINISHED SYMPATHY 
LEVEL 1, SHOP F21 
GPO, 350 BOURKE STREET
MELBOURNE VIC 3000 
P: 03 9650 0664

Jess Hart in Gucci for Elle Spain Aug 2011

Styled by: Inmaculada Jimenez
Photography by: Santiago Esteban
Luv the rich browns, plums and cherry fall colours teamed with the textures of suede, fur and silk. Will definitely be enriching my wardrobe with a hint of Hart's classic yet feminine style xx 

Images courtesy of Fashion gone rogue

Paris Untamed-Margaux Lonnberg

Photography: Moni Haworth

Images courtesy of Thephotographylink.com and The Killing Moon blog