They started out selling jeans at London's Portobello Road market in 1998. Thirteen years later, the fashion duo of Sarah-Jane Clarke and Heidi Middleton - better known as sass & bide - are the focus of a $42.25 million deal including department store rights which will have them move from David Jones to its arch-rival. The news that sass & bide had sold a 65 per cent stake in the business to Myer after a decade as one of David Jones' flagship labels, represents the latest in the fashion war between the two retailing giants.
DJ's is due to discontinue stocking the Aussie label in August, and will no longer represent the brand that has become one of Australia's most prominent international and contemporary street/pop culture-inspired fashion labels.
Creativeness to me has a lot to do with pushing the boundaries, and it always seems that these two creative minds never fall short of amazing, with each new collection produced. From splashes of colour to embellishments, this label stands alone (slightly left of the middle) representing the strong, the beautiful and the obscure. Lets just say that if we gave this fashionable duo a colouring task....they would never stay within the lines xx
(February 6, 2011 - Photo by Lisa Maree Williams/Getty Images AsiaPac)
Images courtesy of Google Images
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